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Profile

Name: Dr. Hannah Wambugu

Qualifications

  • Ph.D business administration, Kenya Methodist University, 2014
  • MSc. International Business Management, Goteborg University Sweden, 2002
  • BED Economics and Business Studies, Kenyatta University
  • Cambridge Diploma (Business English 1 & 2):  Folk University Sweden, 2000
  • Certificate (Higher Grammar Level in Swedish): Folk University Sweden, 2000

Research Interests

  • Marketing

Publications

  1. Wambugu H. W.(2014)  Customers’ Attitude towards Milk Packaging Designs in Kenya, European Journal of Business and Management, Vol.6, No.19, pp 163-173
  2. Kaluyu, V.  Wambugu , W. H. Gichunge, E. (2014).  Significance of Quality Assurance Mechanisms in University Strategic Management: An Advisory Model for University Managers in Kenya, European Journal of Business and Management Vol 6, No 24 pp 158-164
  3. Wambugu, H. W.,  Musyoka, R.  and Kaluyu, V. K. (2014), Effects of Shoppers’ Individual Characteristics, Price and Product Knowledge on Shoppers Purchase Behavior, European Journal of Business and Management Vol  6, No 24 pp 63-70
  4. Wambugu H. W. (2015). Effects of Situational Factors and Packaging Characteristics on the Outcome of Shoppers’ Behaviour in Kenyan Supermarkets (An Extract from a PhD Thesis, Kenya Methodist University) European Journal of Business and Management 7(5) 47-60
  5. Kaluyu, V.K., Wambugu, H.W. & Odour, C. (2015). Impact of Proficiency in Information Communication Technology Skills on Job Performance: A case of University Quality Assurance Officers in Kenya, International Journal of Economics, Commerce and Management 2(2): 1-2
  6. Musyoka, R,  Ng’ang’a, R.M.  & Wambugu, H.W (2015). An Analysis of Purchase Behaviour of Geneeration Y in Kenya International Journal of Economics, Commerce and Management 2312-091/ISSN (P): 2312-5772
  7. Kalei, A., Wambugu, H.W. & Githae, P. M. (2016) Accepatnce of M- pesa and its Effects on the Performance of Small and Micro- Businesses in Kenya, International Journal of Managerial Studies and Research, ISSN 2349-0349
  8. Wambugu, H.W & Musyoka, R. (2016). Motivational Factors of Gender, Age, Income, Education and Family size and Preference of Milk Packaging Designs in Kenya, International Journal of Managerial Studies and Research (IJMSR) Volume 4, Issue 12
  9. Wambugu H. W.(2017).  Motorists’ Attitude towards Different Yypes of Parking Services: The Case of Nairobi Central Business District (CBD)  International Journal of Social Science and Economic Research ISSN: 2455-8834 Volume:02, Issue:04
  10. Wambugu H. W. (2017).   The Effect of Individual Factors on Behavior of International Ethnic Cuisine Consumers in Kenya, International Journal of Social Science and Economic Research ISSN: 2455-8834 Volume: 02, Issue:07 "July 2017"
  11. Wambugu, H. & Musyoka, R. (2018). Consumer Behaviour in Regard to Recycling of Green Secondary Packaging in Kenya International Journal of Managerial Studies and Research (IJMSR) Volume 6, Issue 12
  12. Kalei, A. & Wambugu, H. (2018). Worker and Job Related Factors and Job Turnover in Private Universities in Kenya; International Journal of Social Science and Economic Research: 2455-8834 Vol 03 Issue 11 p.g 6479-6494
  13. Mwirigi, D., Wambugu, H. & Maina, M. (2018). The effect of Working Capital Management on Performance of Small Enterprises in Kenya International Journal of Managerial Studies and Research (IJMSR) Volume 4, Issue 12
  14. Wambugu, H.,W & Musyoka, R. (2019). Factors Contributing to the new Trend of Buying From Supermarkets and Shopping Malls in Kenya, European Jornal of Business and Management ISSN 2222-1905 (Paper)